What is Clarity? Why is it so important?

What is Clarity? Why is it so important?

Clarity is one of my favourite words in the entire world of language. The reason for this is because without clarity we get lost in the fog. Clarity refers to the clearness and lucidity as to perception and understanding. Throughout every business and property venture you will always get to points where you get a little bit foggy and unsure of what to do and where to go. Once we have become a bit foggy, we tend to stagnate and sit in a place where we stop achieving our goals and outcomes.

For me, the reason to define clarity is because clarity can define action. For example, its no good getting up and saying right let’s take action, if you have no sense of clarity and direction to focus that action.

Clarity is something that you must think about right at the start when you first step into property. When first starting out you will be faced with so much information all about property and this may lead to overwhelm. Having a sense of clarity early on in your property career will help you to determine a clear map of what you want to achieve and how you will do it. Having information without applied and direct action is useless which is why understanding your mindset is essential to success. There are four key points to consider when thinking about getting clarity…

1. The first thing that you need to be thinking about when it comes to clarity is your direction and your strategy. What do you want to employ? There is no point in going out into the property sector with a machine gun mentality and shooting at various elements. To be really successful you need to know exactly where you are heading. The first part of getting clarity is understanding where you want to be in the end. In the property space we talk about the exit strategy all the time and its important you think about how you want this to look.

For example, if we start by looking at the ultimate end game…

  • Where is it that you ultimately see yourself?
  • What is it that you want to become?
  • What assets do you want?
  • What cash flow do you aim to achieve?
  • What kind of capital do you want to grow?
  • Where is it you want to be living?

What does your end game look like? If you start at the end and work backwards, you will get a much clearer insight and much more clarity a lot quicker than if you were to start at the beginning and just begin taking steps forward.

There is no doubt that as you begin to progress, opportunities may arise and things may change, which may take you slightly of your aimed trajectory but you never know it just might take you to somewhere slightly better.

If you could start your journey by identifying for yourself what outcome you want to get to you can begin to reverse engineer, the steps to get you there. There are tones are strategies and an array of ways of working in property, so ultimately the problem is when you are faced with so many options, you need to define exactly where you want to go and which actions you want to take.

2. The second part to gaining clarity is asking yourself…

  • What can I see myself doing?
  • What will I enjoy doing?

Ultimately there is no point setting of saying I want to create 2 million pounds in cash, therefore I am going to take the commercial to residential strategy but then realise to yourself that you actually don’t like developing properties because if you don’t enjoy what you do, then you won’t be successful in that space because you will be competing with other people who have a deep passion for that same sector who will have the drive and motivation and because they are more engaged with it they will deliver better results.

3. Are your goals realistic?Part of gaining clarity is about being realistic with yourself. For example, its no good saying I currently know nothing about property but in 3 months’ time I want to have 5 million pounds cash in the bank, because the reality is that is not going to happen. You need to set yourself a large goal, but then break it back down into smaller more attainable goals that can actually be achieved.

4. The next step is to acknowledge fear.Is fear being a player in your strategy? It is completely OK for fear to be in your life as fear can be a motivator, but if fear becomes a jailer then you will not be taking any action and you won’t be taking any steps forward. You don’t want to self-sabotage yourself. Fear needs to be the thing that stretched you to somewhere a little out of your comfort zone pushing you to reach your goals but ultimately doesn’t hold you back.

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Once you have completed these steps, figured out your end game, decided what you will enjoy doing, set some attainable targets and identified the fear boundaries the next step is to really start implementing action.

Information without action is wasted opportunity.

****Information on its own allows for the potential for opportunity but when it is combined with action, then you can start to live them opportunities.

So, the key take away from this article is that as soon as you have got clarity you will give yourself direction. Don’t get lost in the fog, and if you feel like you are getting lost, your first question needs to be, how do I find clarity.

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